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5: SUCCESS

Coates's first commissions were to design shops for Tom Heron of Cresta Silks. The Cresta shops were among the most distinguished, elegant examples of design in their period. The next ten years saw his brilliant designs in many different fields.

Three Cresta shops
Three Cresta shops, Architectural Review December 1931
The AD 65 Radio
The AD 65 radio, 1934

Coates's innovative designs for radios for E.K.Cole are among the most successful of his industrial designs. His best known radio, the AD 65, is frequently used to symbolize the design of the thirties (see FURTHER DATA).
 
Wells Coates's flat at 8 Yeoman's Row

Wells Coates's flat at 8 Yeoman's Row
Wells Coates's flat at 18 Yeoman's Row, London SW3.

The pictures on the left and below are of Wells Coates's flat at 18 Yeoman's Row, London SW3, where he lived from 1935 to 1955. The studio was 12 ft high; the main living space used the full height, while at the back the bathroom was underneath the main bed, and the kitchen was underneath the spare bedroom. The flat shows the Japanese influence characteristic of many of his designs (see JAPAN).

18 Yeoman's Row looking down
18 Yeoman's Row looking down